Tuesday, March 13, 2012

Code of Best Practices in Fair Use for Media Literacy Education


After watching Introductory Video: Code of Best Practices in Fair Use for Media Literacy Education it seems that they are saying that anything used in an educational setting that is repurposed for instruction is “fair game”.  Could this really be?  What happened to the notion that you can only use a certain percentage of material?  Does this mean that if I am teaching from the story book Mama Don’t Allow to a large group of students I can scan the whole entire book to put in a power point so I can enlarge it with my projector so all of the students can see?
Let’s take a closer look at Code of Best Practices in Fair Use for Media Literacy Education.  I think one of the interesting things that this code does is defines the difference between media literacy and the use of media in education.  The difference in the two seems to be where the fine line of fair use really comes in to play.  The code defines media literacy as, “the capacity to access, analyze, evaluate, and communicate messages in a wide variety of forms. Media literacy education helps people of all ages to be critical thinkers, effective communicators, and active citizens.”  The use of media in education differs in this because instead of transforming the media material into questions that help develop critical thinking skills, the material is merely used for its original purposes, which was to instruct or to entertain.

The code of best practices identifies five sets of current practices in the use of copyrighted materials in media literacy education to which the doctrine of fair use clearly applies.

·         Under fair use, educators using the concepts and techniques of media literacy can choose illustrative material from the full range of copyrighted sources and make them available to learners, in class, in workshops, and in informal mentoring.

·          Under fair use, educators using the concepts and techniques of media literacy can integrate copyrighted material into curriculum materials, including books, workbooks, podcasts, DVD compilations, videos, and Web sites.

·         Educators using concepts and techniques of media literacy should be able to share effective examples of teaching about media and meaning with one another, including lessons and resource materials. If curriculum developers are making sound decisions on fair use when they create their materials, then their work should be able to be seen, used, and even purchased by anyone—since fair use applies to commercial materials as well as those produced outside the marketplace model.

·         Because media literacy education cannot thrive unless learners themselves have the opportunity to learn about how media functions at the most practical level, educators using concepts and techniques of media literacy should be free to enable learners to incorporate, modify, and re-present existing media objects in their own classroom work. Media production can foster and deepen awareness of the constructed nature of all media, one of the key concepts of media literacy. The basis for fair use here is embedded in good pedagogy.

·         Educators should work with learners to make a reasoned decision about distribution that reflects sound pedagogy and ethical values. In some cases, widespread distribution of students’ work (via the Internet, for example) is appropriate. If student work that incorporates, modifies, and re-presents existing media content meets the transformativeness standard, it can be distributed to wide audiences under the doctrine of fair use.

(In the spirit of fair use I have freely copied these five principles from the Code of Best Practices in Fair Use for Media Literacy Education.  You can find this information at http://mediaeducationlab.com/sites/mediaeducationlab.com/files/CodeofBestPracticesinFairUse_0.pdf )

At the end of the Code of Best Practices in Fair Use for Media Literacy Education is a great section on Myths about fair use.  This section might prove the most helpful out of all of the information in the 22 page document.   In response to the myth: EDUCATORS CAN RELY ON “RULES OF THUMB” FOR FAIR USE GUIDANCE the code offers this truth: Despite longstanding myths, there are no cut-and-dried rules (such as 10 percent of the work being quoted, or 400 words of text, or two bars of music, or 10 seconds of video). Fair use is situational, and context is critical. Because it is a tool to balance the rights of users with the rights of owners, educators need to apply reason to reach a decision. The principles and limitations above are designed to guide your reasoning and to help you guide the reasoning of others.

Does this mean it really is ok for me to scan the whole entire book Mama Don’t Allow to project it onto my big screen?  Well it depends if I am using it to entertain and merely read the book to my students or if I am transforming it into a real teachable moment where I am helping student to develop critical thinking skills.  I really have done this before and worry every time I use this power point. After reading the story to the students, we then sing the song and rewrite the song using musical instruments and discuss things our mama won’t allow us to do.  I hope the transfer on knowledge that takes place in the lesson creates a moment of critical thinking which in kind moves this lesson from pure entertainment to development of media literacy skills.  Regardless, I am evoking my right as an educator to claim “fair use”!


2 comments:

  1. I found reading your post very helpful. Although I have been teaching for eight years, I have never received any instruction on fair use or copyright guidelines. The first time I really even engaged with this subject matter was when creating that section of my handbook. I, like you, have always worried about my use of certain resources. For example, I ordered a Greek and Latin root word book in pdf format this year for my department and shared it with several teachers. I've been wondering if that violates copyright law since I only bought one version of it. On the other hand, if I had the paper book we would share it and not feel concerned. Since we are using and modifying parts of that book (not the entirety) to teach the critical thinking skill of recognizing common Greek and Latin roots in order to construct meaning of unknown words, I think it falls under fair use and we are fine.

    Thank you for posting the link to the code of best practices in Fair Use. One of the quotes in that text is: Fair use is flexible. It is not uncertain and it is not unreliable. As long as we (as educators) “transform the material taken from the copyrighted work
    by using it for a different purpose than that of the original," instead of "just repeat[ing]
    the work for the same intent and value as the original?" we should be in good shape under fair use guidelines.

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  2. Your post really opened my eyes about how much we can "fairly" use from a piece of material. It is true that educators have always thought there was this law about a percentage of material or number of words that were acceptable and anything over was "stealing". It is only reasonable that if we are using it solely to educate and not for any personal gains or just to entertain that we should be able to use the materials.
    The article that you posted is full of information that I will be able to use a media specialist when teachers ask me questions about Copyright and Fair Use. I especially liked your last statement... "Regardless, I am evoking my right as an educator to claim “fair use”!"

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